Bringing Diversity to the Table. Support Black-owned and Founded Brands.

In honor of Black History Month, The Kroger Co. and its associates celebrate the communities in which we live and serve by embracing diversity, including Black-owned businesses, and items purchased by the Black community. While this is a month-long celebration, we’re committed to supporting Black entrepreneurs, items for and by the Black community, and our Black associates, every day.

Discover Black-owned Businesses and Entrepreneurs

Help us celebrate and elevate Black-owned brands and culture by purchasing these items.

The Honey Pot

“The Honey Pot is fundamentally rooted in providing a forum for those who are traditionally unseen and our efforts within the Black community are to elevate micro experiences to the macro by way of representation, inclusion and education” - Bea Dixon, CEO & Co-Founder

Meet The Honey Pot CEO & Co-Founder, Bea Dixon.

Celebrating You & The Brands You Love

SAVE on participating Beauty and Personal Care items.

Shop Chef Sturkey’s Recipe

Cooking for Life

Chef Sturkey created these better-for-you recipes with the intention of balancing traditional favorites with healthier options. Each recipe is packed with flavor, but offers a healthier approach to classic cuisine.

Supporting Black Owned Businesses

Whether it’s brands you’ll love or names you should know, we’re honored to highlight some of our favorite black-owned businesses and black entrepreneurs. Meet the innovative minds behind the brands we carry, get inspired with new recipes and learn how we’re working toward meaningful change together, with diversity and inclusion as our guiding principles.

Shop Black-Owned Businesses

Celebrate and elevate black businesses by shopping our curated collection of items from black-owned brands. Browse bath and body essentials, grocery staples, pet favorites, beauty must-haves and more.

Meet our Vendors

We’re helping bring diversity to the table. From family-owned businesses to larger organizations and everything in-between, this is where we’ll introduce you to you some of our stand-out, black-owned companies. Check out who we’re highlighting today and see what they have to say about their journey.

Cooking for Life

Watch Chef Paul Sturkey whip up something great. We feature recipe videos that show you how to make some of your favorite staples. For Black History Month, we’re showcasing a simple yet incredible specialty from the south, Black-Eyed Pea Chowder. Watch the video then shop the ingredients below.

Chef Paul Sturkey also shares a healthier approach to a few of our favorite classics. They’re just as flavorful as the dishes you grew up with, and they’re made with better-for-you ingredients. Enjoy gluten-free and keto-friendly Green Beans with Peppers and Onions, indulge in a gluten-free Apple Crisp and more.

Shop Your Favorite Products

Find your favorite products and everyday essentials. Shop curl enhancing creams, styling gels, leave-in conditioners and everything else you need to take on the day. Filter by brand or your preferred ways to shop to conveniently locate the items you need.

Standing Together

We strive to foster a culture that empowers everyone to be themselves and we're proud of our diverse associates. Get to know some of the talented individuals that help us feed the human spirit every day, and learn what they have to say about diversity, inclusion and working at Kroger.