Meat obsessed but want to eat healthier? This product totally gets you. Impossible™ Lite Ground Beef made from plants is the heart-healthy* (but still deliciously meaty) beef that fits perfectly into any meat-craver’s repertoire. It cooks, sizzles and tastes like animal ground beef, but with 21 g protein, 6 g fiber and 0 mg cholesterol per serving. Look for it in the refrigerated section or just hit Add to Cart!

(*Diets low in saturated fat and cholesterol, and as low as possible in trans fat, may reduce the risk of heart disease.)

Meat! Made from plants farm-grown from the soil of the Earth
It’s amazingly delicious beef that’s heart-healthy
21 g of protein and 6 g of fiber per serving
Makes delicious burgers, stir-fries, pasta sauce & any other meat dish you’re thinking of right now
No cholesterol
Gluten-free
Way better for the planet