This Tide liquid laundry detergent now has 10x the cleaning power**. The improved formula is reengineered to attack tough body soils. Tide's HE Turbo Clean detergents feature Smart Suds technology. The quick-collapsing suds clean faster and rinse out quicker, even in cold cycles. Tide HE laundry detergent keeps your whites white and your colors colorful with a refreshing scent, wash after wash.

• 10x the cleaning power** (**Stain Removal of 1 dose vs. 10X doses of the leading liquid bargain brand)
• Cleans deeper and smells fresh
• Cleans, freshens, whitens, brightens
• Contains no phosphates
• Measure with cap. For medium loads, fill to bar 1. For large loads, fill to bar 3. For HE full loads, fill to bar 5. Add clothes, pour into dispenser, start washer.