Today, we follow his example, using only the world's finest coffees and still roasting each batch by hand to achieve the richest, most flavorful cup. Organic French Roast Enjoy this organic, meticulously grown, deep-roasted coffee that is a bold dedication to flavor, farm, future. Obsessed with Fresh Fresher coffee makes a more flavorful cup. That's why we roast to order & deliver directly to grocery shelves—ensuring we get it to you faster and fresher than anyone else.