A fluoride-free, safe & effective toothpaste Formulated with essential oils, coconut oil & bentonite clay Harnesses the oral defense power of xylitol Helps deeply cleanse & polish teeth while reducing their sensitivity Infused with a pleasant, refreshing flavor Unveils whiter teeth with a beautiful smile in two weeks Certified by Natural Cosmetics Standard in Europe Vegan, non-GMO, free of foaming agents & toxic preservative