L'Oreal Paris EverPure Blonde sulfate free shampoo with iris neutralizes brassiness in just 1 use. Deeply hydrates over-processed or damaged hair for pure shine and a soft, luxurious touch. Our formulas are especially gentle on color treated hair. There are no harsh sulfates, salts, or surfactants that can strip, dull, and damage hair. Experience a purely sensorial rich, creamy formula and a fresh aromatic fragrance that blooms.