Kristin Ess The One Purple Shampoo

I wanted to create a purple shampoo that was great for toning blondes and brunettes and also was sulfate-free; I've always had a hard time finding that combo. If you like ashy tones or even pastel lavender tones, you can use this every time you shampoo. If you like neutral tones, use it only when needed to cut brass.

• Sulfate-free
• Cruelty-free
• Color and keratin safe
• Free of parabens, phthalates, silicones, gluten and drying alcohols