Breakthrough formula - natural odor eliminator. This breakthrough discovery in natural odor elimination features a natural botanical ingredient derived from fruit and vegetable extracts, delivering safe yet powerful odor control that keeps your cat's litter box fresh, clean and healthy the natural way. Our safe, non-irritating formula contains no perfumes or dyes. This formula promises fewer allergic reactions from fragrances, and potentially harmful additives making it the healthy choice for sensitive, allergic or finicky cats.