How We Collect Your Information

What Personal Information We Collect

Here are the categories of personal information we may collect from you or about you:

  • Unique Personal Identifiers that may include but are not limited to your legal name or preferred alias, online identifiers like user account names, state and federal government ID number (where required), and your signature
  • Demographic information like your level of education, type of employment, information about your health, information about insurance coverage you might carry, or other demographic information shared with us through third parties, such as social media or publicly available sources
  • Contact Information such as your email or postal address and phone number
  • Financial and payment Information like your bank account, credit and debit card numbers and your credit history
  • Behavioral Information such as your purchase and transaction histories, geolocation data IP Address collected from your computers and mobile devices, and information about what you do online, including your interactions with our social media posts
  • Inferences we make about you like demographic interest segment that we believe are relevant to you and your household based on analysis of other information we have collected
  • Video and CCTV recordings from inside our facilities for use in fraud investigations or other store operations
  • Call center recordings or monitoring records from our customer contact centers
  • Other types of personal information that we may disclose to you prior to the point of first collection

There is also some personal information that you voluntarily share with us. This includes information used to register for our loyalty program or to create an account on our websites. For example:

  • Name, address, phone and email
  • Payment information
  • Communication and shopping preferences
  • An encrypted version of your password
  • Driver’s license number for certain types of sales and for ID verification

Personal Health Information

We understand the importance of securing your health information. Therefore, we have special procedures in place to protect your Pharmacy records. In some circumstances, such as submitting personal health information for prescription refills, or providing online information during a visit to The Little Clinic, the use of your information will be subject to the requirements of the Health Insurance Portability and Accountability Act (HIPAA). Our Pharmacy Privacy Policy can be found here.

Children’s Privacy

Our websites are for a general audience and are not geared toward children. We do not knowingly collect personal information from children under the age of 16 without prior consent of a parent or guardian. If you believe your child may have disclosed personally identifiable information to us, please call 1-800-KRO-GERS (1-800-576-4377) and we will remove it.

Sources of Personal Information

We collect some information when you visit our stores, websites or use our mobile apps, or when you use our online services o r view our online advertisements. The information we may collect falls into three different main categories: (1) information you give us; (2) information we collect from you automatically; and (3) information we collect from other sources. These other sources may be service providers, data brokers, consumer research firms, publicly available sources, or other third parties with whom you interact or do business. For example, when you connect to one of our websites or mobile apps through a third party, we may collect information from their website. For example, if you choose to associate your social media identity with The Kroger Co., the site may provide us with certain information from your social media account as permitted by your account settings.

Associating Personal Information from Multiple Sources

We may collect this information and link it to other information we already know about you. For example, when you sign up for our loyalty program, we may associate your in store shopping activity with your online activity when you engage with our websites or mobile apps. Additionally, when you are logged in to our websites or use our mobile apps, we may link the device IDs or types to your account to understand your online activity.
This includes pages you visit on our websites, items you add to your online shopping list, coupons you download and redeem from us, and purchase information. In addition, we may collect information when you use our mobile apps, including device location (if you choose to turn this feature on). If you choose to connect to our in store wireless service, we may collect websites you visit and your mobile device identifier so you can automatically be connected.

Cookies, Web Beacons, and Other Technologies

When you visit our websites, access our mobile apps or open one of our emails, we may automatically collect information about you using tracking technologies, including:

  • Internet Protocol address
  • Unique device or user ID
  • System and browser type
  • Referring website address
  • Content and pages you access on our websites or mobile apps
  • Dates, times and locations when actions take place

We use this technology for system administration and troubleshooting, to identify you so we can enhance your online experience, and to deliver targeted advertising. Our sites do not respond to browser Do Not Track signals. These cookies are often collected by or otherwise shared with service providers as well as third party advertising partners, as described further in our About Advertising sect ion below.

Third Party Technology

We use third party technology to better understand your online behavior. By doing so, we can present relevant content online and send you relevant emails. Our Privacy Policy does not cover the use of cookies by others, including third parties whose services or sites may be linked to from our sites and services, or third party analytics or online tracking companies. We provide links to third party websites in order to provide additional goods, services or information to our customers. The Kroger Co. is not responsible for information you provide directly to a third party. Any information or Kroger specific information, such as loyalty program data, that you provide when accessing a third party website is subject to that company’s privacy policy. If you register for or use such third party websites, both The Kroger Co. and the third party may receive information collected through the use of the websites, as described in the privacy policies on those websites. As with all website owners, we also do not have access or control over the cookies placed on your computer by other websites you may visit.

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Learn More About Our Privacy Policy

Why We Collect Your Information
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How We Share Your Information
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How We Protect Your Information
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Your Rights & Choices
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