This year, treat your health to a fresh start. With a wide variety of specialty diet recipes (and the ingredients you need to make them), we have everything you need to eat your best. Find savings on items that are keto-friendly, gluten-free, plant-based and so much more.
SAVE on Simple Truth® ItemsWhether you’re thinking of going vegan or you’re already a plant-based pro, you can save on lots of vegan favorites today.
Expert AdviceEating tips, tricks and advice to make this the healthiest year yet!
Shop by Diet
Maintaining any diet can become difficult when it comes to finding the right food. That’s why we encourage our customers to shop by diet. Whether you maintain a keto, gluten-free, organic, paleo or other diet, we’ve got the ingredients that you need to live life the way you want to. In addition to food, check out our recipes to get inspiration for meals that fit your diet.
Keto Diet Foods & Groceries
Keto foods include low-carb choices that help you burn fat. We have all the keto groceries you need to maintain your lifestyle. Shop keto ingredients such as lean ground turkey, chicken and keto vegetables. Don’t forget to pick up keto supplements, snacks and more.
Plant-Based Diet Foods & Groceries
Plant-based foods focus on fruits, vegetables, nuts and more. We have all the plant-based groceries you need to keep your kitchen stocked. Shop dairy alternatives, meat alternatives, plant-based meals, snacks, and supplements. We also have a large selection of vegan groceries.
Paleo Diet Foods & Groceries
Paleo foods are centered on what was available to humans during the Paleolithic era. We have the paleo groceries you need to maintain your lifestyle, including paleo meat, paleo vegetables and paleo-friendly snacks. Shop fruits, vegetables, nuts and free-range or wild caught proteins.
Organic Foods & Groceries
Organic foods come from farms that comply with organic farming standards. We have all the organic ingredients that you need to maintain your lifestyle. Our organic groceries include organic meat and seafood, organic produce, organic eggs and snacks. We also provide organic baby food and other products that allow you to live an eco-friendly life.
Gluten-Free Foods & Groceries
A gluten-free diet means avoiding wheat, barley, rye and other glutens. We the gluten-free ingredients and gluten-free diet foods you’ll need to maintain your lifestyle. Shop gluten-free grains, gluten-free snacks and easy meals.
Kosher Foods & Groceries
Kosher foods conform to the dietary standards of Jewish law. If you keep Kosher, we have all the Kosher groceries you need to maintain your lifestyle, including kosher meat, bread, frozen foods and more.
Ways to Shop for Specialty Diet Foods
Don’t feel like going to the grocery store to pick up your food? No problem! You can shop by diet and order online for pickup or delivery. Certain items can also be shipped to your home. Shop from the comfort of your home.